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Ann holds a Masters of Arts Degree in Industrial and Organisational Psychology from the University of Stellenbosch. After completing her internship and board exam, with distinction, she started her own practice in Cape Town and is registered with the Health Professional Council of South Africa (HPCSA) as well as the Society of Industrial / Organisational Psychologists of South Africa (SIOPSA). 


In addition, Ann is a qualified coaching practitioner and is registered with the SIOPSA Coaching Psychologist group as well as Comensa (Coaching and Mentoring Society of South Africa).


Prior work experience includes tenure at the Standard Bank and the Sports Science Institute of South Africa, where she gained experience in project management, banking, sales, training, research and development. This experience allowed for her understanding of the business world, corporate culture, human interaction, effective leadership and team work as well as the factors which thwart organisational success. 


Ann’s unique focus is emphasizing the individual understanding of self and a deeper awareness of abilities so that these can be keenly matched to required career or organisational needs.  In this way, greater alignment success is established between character and vocational choice which increases the likelihood of career satisfaction, finding meaning, purpose and sustainability too. In short, a better life! 


Ann remains relevant in her knowledge by staying on top of her continued professional development, where technological advancement continues to shift organisational models in keeping with the new ways of working, currently sweeping the world.  Indeed, the advent of necessary remote work and technological reliance (owing to Covid 19) has caused unprecedented change in organisational structures. 


Adapting to and catering for this new world of work, with different approaches to career choice and development is thus vital, regardless of career transitional age and stage.